Our Mission 

We want to unlock the power inside every woman to have the birth she has always dreamed of.    

Positive births come in all shapes and sizes and using our virtual reality meditation, hypnosis and games you can stay calm, whatever labour throws at you.

It is normal to feel anxious…

Most mums experience some(!) nerves as their due date draws closer, whether it’s fear of the unknown, memories of a previous difficult birth experience, or watching one too many episodes of call the midwife! But, together, we can flush away those worries by building your confidence and ability to have the birth that you want.

Achieving your ideal birth

While we all know that we can kiss our dignity goodbye during labour, most of us want to at least feel in control of what is happening and our emotions.

Our app helps you learn to stay calm, whatever is happening around you, and for many this can be enough to significantly reduce the physical discomfort they experience.